Debra Zimmer is an established, highly versatile, entrepreneurial marketing leader with start-up to Fortune 500 experience focused on customer acquisition and retention. She is accomplished across multiple disciplines of Online and Traditional Marketing, Product Management and Development, and Business Operations. Her specialties include SEM (Search Engine Marketing) including SEO (Google, Yahoo, Ask, MSN, Tier 2 and content networks), paid placement and paid inclusion, Channel Development and Management (direct, affiliates, resellers), Marketing Communications, Public Relations (PR) and Merchandising. She has marketed products ranging from gift, home and office furnishings to professional services, academic and business software, optical and photonic equipment.

Her market experience spans consumers, small business, enterprises and educational institutions throughout the US and internationally. Industries she has worked in include retail, software, manufacturing and telecommunications with revenue responsibility in the $10s of millions, product adoption rates in the millions, managing program budgets up to $10 million, and leading teams of 5 to 10 people.

Specialties:
Experienced entrepreneur having conceived, funded (self and private equity raise of $500k), launched and grown an online and store furniture retailer. Creative, cutting edge marketing professional with a strong respect for what it takes to keep a business financially healthy and drive top performance.