The Expert Marketing Coach
The Expert Marketing Coach helps executives, entrepreneurs and experts to position themselves as thought leaders in their fields using social media. We help them focus their brilliance, their expertise, their brand if you will so that they can magnify their impact, grow their business and change the world. We help the individuals and their companies, to establish their message, grow their sphere of influence, educate, entertain and engage their tribe, then inspire them to take action.
About the Founder
After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.
Debra Zimmer is an established, highly versatile, entrepreneurial marketing leader with start-up to Fortune 500 experience focused on customer acquisition, list building and retention. She is accomplished across multiple disciplines of Online and Traditional Marketing, Product Management and Development, and Business Operations. Her specialties include SEM (Search Engine Marketing) including SEO (Google, Yahoo, Ask, MSN, Tier 2 and content networks), PPC (Pay-Per-Click), Channel Development and Management (direct, affiliates, resellers), Marketing Communications (email marketing), Public Relations (PR) and Online Merchandising. She has marketed products ranging from gift, home and office furnishings to professional services, academic, business and technical software, optical and photonic equipment.
Her market experience spans consumers, small business, enterprises and educational institutions throughout the US and internationally. Industries she has worked in include retail, software, manufacturing and telecommunications with revenue responsibility in the $10s of millions, product adoption rates in the millions, managing program budgets up to $10 million, and leading teams of 5 to 10 people.
Experienced entrepreneur having conceived, funded (self and private equity raise of $500k), launched and grown an online and store retailer. Creative, cutting edge marketing professional with a strong respect for what it takes to keep a business financially healthy and drive top performance.