Speaking

Marketing Area of Expertise

Debra Zimmer is an established, highly versatile, entrepreneurial marketing leader with start-up to Fortune 500 experience focused on customer acquisition, list building and retention. She is accomplished across multiple disciplines of Online and Traditional Marketing, Product Management and Development, and Business Operations. Her specialties include Search Engine Marketing including SEO, PPC (Pay-Per-Click), Channel Development and Management (direct, affiliates, resellers), Marketing Communications (email marketing), Public Relations (PR) and Online Merchandising. She has marketed products ranging from gift, home and office furnishings to professional services, academic, business and technical software, optical and photonic equipment.

Her market experience spans consumers, small business, enterprises and educational institutions throughout the US and internationally. Industries she has worked in include retail, software, manufacturing and telecommunications with revenue responsibility in the $10s of millions, product adoption rates in the millions, managing program budgets up to $10 million, and leading teams of 5 to 10 people.

Speaker Bio

Heralded as “The Expert Marketing Coach” Debra Zimmer delivers Virtual Chief Marketing Officer big-picture strategies, simplified systems and practical tactics for entrepreneurial growth. She has x-ray vision for lead generation opportunities and the creativity to convert them into communities of paying customers! Debra delivers high-impact, low-cost, customized lead generation and community building strategies for turbo-charging entrepreneurs to great profits.

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 customers into an online community in 18 months and then repeated the process for another division by attracting 250,000 members in 10 months, Debra struck out on her own growing an online retail store to 6-figures of income and then put it on AUTOPILOT for 3 years.

Debra is the undisputed expert on online lead generation and community building with Social Media. She now teaches her proprietary “The 5 B’s to Build a Successful Social Media Brand” system to private clients and groups worldwide.

Debra is coauthor of “Lessons from the Recession” and one of 60 global business executives who provide valuable advice on starting or running a business from the trenches. And her blog, “BestFreeMarketingTips.com”, available through Amazon.com, guides entrepreneurs through the often confusing and overwhelming world of social media and internet marketing to provide real-life tangible solutions.

To receive bi-monthly Marketing Gemstones from Debra, and a complimentary test drive of “Brand Building Secrets”, subscribe today at http://ExpertMarketingCoach.com.

Speaking Topics

Social Media B.S. – “The 5 B’s to Build a Successful Social Media Brand”.

Join Debra Zimmer and discover how to

Enhance the visibility of your personal AND corporate brand
Generate new leads with nominal resources
Strengthen customer relations, and appeal to the press
Build the trust, rapport and community that leads to more sales

In this action packed session you’ll learn:

The secret strength of each Social Network, and how to capitalize on it.
How to lead the conversation without alienating your tribe.
The 6 steps needed for an effective social media campaign (and why skipping one of these can undermine the entire effort).
The top 3 things you need to know to effectively delegates tasks

Speaking Experience

Debra frequently speaks to entrepreuenurial groups on topics related to the use internet marketing to automate marketing tasks and generate a sustainable source of business leads. Groups range from community organizations like the Highlands Mommies Business Group, to the hundreds of members of TIE Rockies.

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